How to choose the first five pages to improve on your business website
Choose five existing website pages for a focused update using customer questions, evidence, working contact routes and a clear acceptance checklist.
Read articleThings worth
thinking through.
Practical thinking on clear information, useful creative and evidence-led research.
What AI search changes—and what it doesn’t
Start with useful business information, accessible pages and a measurable baseline.
Read articleWhat customers should be able to learn from your website before they contact you
Give an interested visitor enough detail to decide whether a conversation is worthwhile.
Read articleWhen your business changes, your website should catch up
The useful reason to update a website is usually closer to the customer than the algorithm.
Read articleA practical website update for Google, Bing and AI search
Make the business clear, check access deliberately and measure the right things.
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